[That hat, to Jeff, is nothing more than an easy method of identity, something fans would obviously cling to for cosplay. It's easily recognisable, so why wouldn't there be copies of it for all to purchase? There's nothing wrong with that, as far as he can see.]

Hey, c'mon, it's just a hat. Look on the bright side, at least if you lose yours, there's another one right here for you to buy.

[Turning with Rincewind, just glad to have the situation diffused, a hand moving to touch his shoulder as if encouraging them to both walk away.]