They wouldn't usually. I floated the idea about tryin' to drum up some some support and attention in our community specifically, and the owner was pretty on board with that. [a little too on-board with Sam being the one to present in particular.]

And you'd be surprised how many people are comin' to this thing of drinkin' age. [He's counted a few tour buses of older folks in particular, and from chatting with hotel staff in the area he's learned that at the end of the weekend they're toting bags and bags of empty liquor and wine bottles out of these rooms; FanPorts more often than not become a reason to party.]

But for the ones who aren't, it's even more important to get the brand out to 'em. Lots of teenagers start off by drinkin' what their parents and friends drink 'cause they don't know the market. So you get your name out there, make it appealin', and you're gonna have a set customer once they pass that birthday.

[Sam uncorks a bottle and pours a generous amount into a plastic cup. What he hands over to Nicolas is dark and red, smelling of oak and blackberry.]

Here, I think you'll like this one.